About
With a keen eye for detail and a deep understanding of market trends, Pete crafts captivating campaigns and brand identities that resonate with audiences on a profound level.
I have been fortunate throughout my career working with major brands such as Adidas, Apple, Guinness, MTV Europe, Laphroaig, Sky, Virgin, Jura plus many others.
Like everyone out there, you have to start somewhere and make the best of every opportunity you can get, and that is exactly what I did for myself. I started as a Graphic designer all these years ago and then developed my career further in Marketing, Media, PR, and Brand Development.
During this time, new techniques and technologies arrived making it essential for me to develop my skills further. Internet Marketing, Direct Marketing, and Visual Communications started to grow at a rate with the birth of Social Media and SEO Development and Management – the list goes on!
Over 30 years, and 100’s of successful campaigns achieved, I have grown into a fully focused and fully equipped design, brand, and media communications force. As a result, I have developed a very effective and successful network of specialists and a team that is ready to take on the most demanding and simplest of projects. Everything out there changes from day to day with new developments, new markets, different ways to communicate, and barriers that sometimes change how you work or have initially planned. Keeping you ahead and up to date with all of these is what I do, that’s what I am all about.
I have learned over the years to keep knowledgeable about what changes are happening, especially with the ever-changing environment we are experiencing. Businesses and organisations suffer when they start to get lost or left behind in the evolving marketplace they serve. This can be as simple as making sure your website is being found and reacts with your target audience correctly, or your brand image is giving out the right messages and attracting the potential clients you want.
When you have worked within as many sectors over the years as I have, it is obvious that I would develop a large business network. This has become a very useful attribute to me and my clients. It’s amazing how many of these businesses or organisations find it helpful to tap into my network and develop new channels and cooperation as a result. It’s all part of the communication process which I have developed. And it just keeps growing! Also, working throughout Europe and the UK, I have built a huge understanding of cross-markets and what is needed to help achieve results.
In addition to the above, Illustration and Presentation Design is another area I have and still enjoy very much. This complements the Graphic Design side of my work and brings an added attribute for my clients.
TRAINING & MENTORING
I have delivered many training sessions for businesses, organisations, and individuals over the years.
These have included Creative Thinking Processes and Techniques for Marketing and Media Teams, Introduction to Graphic Design for Employees, Planning and Design for Websites, Social Media Design & Management, and Brand ID Guidelines for businesses and organisations.
I also create specific training courses for individuals in all of the areas I cover.
Contact me for more information.
A SMALL SELECTION OF CLIENTS I HAVE WORKED WITH AND FOR:
Adidas
Apple
Baileys
Bank of Ireland
Briggs Marine
Bespoke Wood Kitchens
Cancer Research UK
Exxon
E4T, Italy
Falkirk Council
Falkirk FC
Fine Furniture Guild
FMC Technologies
Francesca Tedesco, Italy
FWW
Guinness
Gruppo Cerruti, Italy
Heart of Midlothian FC
Ilasco
Jura
Keela International
Kidz Campus UK
Laphroaig
Lorimar, Italy
Magners
Meon Insurance Services
Me Time
MTV World Design Studio Milano
Navimeteo, Italy
Newbattle Abbey College
NHS Scotland
Oxford Blinds
Park Properties
Pelamis Wave Power
Protex Training
Raffo, Italy
Scottish Enterprise
Sky
Soho City Spa, Italy
Stirling Council
STV
Traduzioni Click
University of Stirling
WEA Scotland
YLD